Every cannabis enthusiast can recognize that sharp, unmistakable smell when they open a bottle or open the seal on an unopened cart. There’s much more to it than smell. It’s emotion, memory and mood all in one. This is possible thanks to terpenes. They’re not just any terpenes. These are those that are extracted directly from the cannabis plant. Terpenes that are derived from cannabis, these compounds are rapidly becoming the key ingredient that can elevate flavor and authenticity as well as overall quality of the product.
The past few years, the industry depended heavily on Terpenes that were botanical to make cannabis strains. On paper, this made perfect sense. The economics of extracting pinene and limonene from orange or pine trees allowed for the creation of strain profiles that are familiar to us. Reality didn’t always match up with the promises. The terpene blends were aromatic initially, but did not have the depth, soul and lasting power of cannabis-derived counterparts. In addition, they degraded fast and ended up smelling more like air fresheners rather than fresh flower.
The cannabis terpenes that are the pure form are the ones that change the game. They are extracted directly from the cannabis plant, they have both the predominant ingredients that give the strain its signature aroma, and the subtle, supporting notes. Botanical sources cannot reproduce the same aroma. It’s not just about taste it’s all about capturing the spirit.
Image credit: massterpenes.com
Live resin terpenes are one breakthrough that takes this to the next level. The terpenes don’t come from dried or cured cannabis but from plants that have been frozen shortly after they are harvested. The quick-freeze method locks in volatile, delicate compounds that otherwise would have been lost. The result is a terpene-like profile that feels richer, more intense, and far more reminiscent of what the original strain was intended to be.
Terpenes can provide a range of benefits, including improving the taste. But their effect goes beyond the benefits they provide. Terpenes are the reason for what scientists and consumers refer to as the entourage effects, which is the subtle interaction between cannabinoids (cannabinoids) and terpenes which can influence the experience overall. A product that contains true OG Kush terpenes, for instance, will not only taste better but also possess a the ability to have a more balanced and familiar effect due to the supporting substances that are kept within the extract.
Transparency becomes increasingly sought-after as the awareness of consumers grows. Consumers aren’t only looking for high-THC numbers these days. They are looking into their products, reading the ingredient lists, and looking for cannabis derived terpenes available with clear information about sourcing and extraction. Brands who meet this standard and offer unblended, uncut strain terpene profiles will be rewarded by industry credibility and customer loyalty.
This is crucial, particularly in a world full of choices. Since so many products are in competition for our attention, the ones that believe in authenticity are ahead. Although artificial flavors and botanical blends might pique an individual’s attention on the first go, it’s the distinctive flavor of cannabis-derived compounds that keep them coming back.
Mass Terpenes has become a market leader, offering both hemp-derived and live resin products that are suited to various budgets. Their CDT line has been popular with extractors, vape manufacturers, and curious customers alike and are united by the desire to get marijuana into its pure form.
It’s all about connection. It’s about the connection. Terpenes influence the way you feel after a hard day’s work more than many people realize. Choosing pure cannabis terpenes means choosing depth, clarity, and a more honest relationship with the plant. The most potent among all ingredients is the terpenes.